Product strategy & design

Focused on human behavior and interaction in digital environments

Strategic vision and a creative approach to leading digital projects that drive growth and innovation.

Over 20 years of experience in digital product design, spanning roles as lecturer, consultant, and project manager. Work on software and artificial intelligence initiatives has ranged from research and requirements definition to strategy and design. The approach is grounded in understanding human behavior to build functional, clear, and intuitive solutions aligned with business goals.

Education & experience

PhD in Education, with academic training in psychology, pedagogy, communication, and design. I have worked as a lecturer and researcher at universities and other academic institutions.

I have collaborated with national and international consultancies on business, institutional, entrepreneurship, e-commerce, and event-related projects.

Portrait of Sergio Ortega

I am inspired by the intersection of business and digital culture to create meaningful experiences. I work with global teams across research, strategy, and creative direction. I am motivated by technological challenges and have experience managing, designing, and developing digital products and services. I am constantly learning about the interaction between humans and AI, an uncertain yet promising future.

Skills

Interaction Design Product Design User Experience (UX) Design Strategy UX Research Human-Machine Interaction Digital Strategy Product Strategy Design Systems Brand Experience Data-informed Design AI-driven Products Creative Direction Design Leadership

Experience

2024–Now

Freelancer

Consulting in strategy, product, and innovation.

2016–2024

Head of Design

Creative direction and digital product design.

2015–2016

Freelancer

Consulting in strategy, product, and innovation.

2013–2015

Head of Innovation & Development

Learning strategies to drive innovation and organizational transformation.

2003–2013

Researcher & lecturer

Research in human-computer interaction.

I have participated in the digital transformation of companies in banking, health, retail, and communications, defining innovative AI-based products.

Side projects

TradingNote

A desktop app for tracking investments, built with a local-first mindset, no public profiles, no ads.

A personal project where I explore clarity, privacy, and long-term thinking applied to product design.

View TradingNote

LeanSignature

LeanSignature is a web tool for generating clear, lightweight, and technically robust email signatures.

Built to avoid heavy templates and ensure real compatibility across email clients.

View LeanSignature

MiniFactu

MiniFactu is a web tool for generating invoices quickly and directly, with no accounts or complex setup.

It runs entirely in the browser and lets you create clean documents ready to download as PDF in seconds.

View MiniFactu

Shall we talk?